Three things to start with
- Define the audience
- Agree building access
- Choose a suitable range
Different visitors and occasions
Hotel guests, conference attendees and office employees may buy for different occasions. Consider gifts, meetings and journeys home, including packaging suitable for carrying and presentation. Do not base the range solely on what sells well in your shop if visitors here behave differently. Begin with a clear selection and adjust it using the actual purchases and requests associated with this location
Reception and lobby access
Check whether access is public, guest-only or employee-only. Restricted entry changes the potential customer group and how you communicate availability. Give reception staff concise guidance on the support contact while distinguishing their role from machine servicing. Agree restocking times that fit the venue's main activity, rather than assuming a busy lobby can accommodate maintenance whenever your delivery route happens to arrive
Presentation and the site partnership
Match colour, graphics and lighting to the interior. The hotel or business-centre partner should understand responsibility for electricity, space and surrounding upkeep. Plan how visitors learn about the bouquets through venue information, entry signage or reception. Even a well-presented machine can remain unnoticed when it sits outside the normal visitor route and nobody has explained that the service is available