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Business model / BOUQUETMAT

How to sell flowers 24/7

Round-the-clock retail starts with an accessible location. A machine behind locked shopping-centre doors does not offer the same access as an independently accessible unit

Three things to start with

  • Check actual access hours
  • Plan visibility after dark
  • Display a support contact

Round-the-clock access

A running machine does not automatically mean customers can reach it. Check gates, building doors, parking restrictions and evening lighting. If the machine sits in a lobby that closes, communicate the actual access hours. Visit the location after your shop has shut, because that is when self-service should provide additional value. Include safe entry and departure in that inspection

A purchase without staff assistance

Customers need to know which bouquet they selected, what it costs and where to collect it. Keep numbering and prices visible and avoid covering the interface with advertising. Test the buying sequence with someone unfamiliar with the machine. Their pauses and questions expose unclear steps more effectively than a quick trial by an employee who already knows how everything works

Support outside shop hours

Display a working support contact and agree who handles reports. Trading hours may differ from staffed support hours, so customers should understand what response to expect. Record the time, payment details and compartment number when an issue occurs. These details help distinguish a buying mistake from an equipment or payment fault and reduce the need to ask the customer repeatedly for information

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